Corporate Identity

Logo

  • - Logo with interconnected characters signifies connection and communication to technology.
  • - Combination of firm typefaces symbolizes technology and expertise.
  • - It signifies “P” of firmness and decisiveness, “H” of connection, and “C” of a challenge to the world are together passionate RED.

Logo type

The logotype, which has been specially designed to indicate corporate name, assists the logo to expand and facilitate communication.

시그니처 이미지 시그니처 이미지 시그니처 이미지

Signature

Signature implies a combination of logo and logotype, as a symbol of PHC.

When applying it to various media such as printed materials, signboards, promotion materials, it should be followed by the regulation exemplified in the manual to accurately deliver the image of PHC.

시그니처 이미지 시그니처 이미지 시그니처 이미지

Color system

The basic colors of PHC LOGO are Orange and Dark Warm Gray; the color usage of LOGO is limited to Light Gray, Light Orange, Light Green, and Light Blue for special effects. No other colors are allowed.

Main color
  • PHC Orange

    Pantone 179C

    C0 M85 Y100 K0 R240 G78 B35
  • PHC Dark Warm Gray

    Pantone Warm Gray 11C

    C25 M30 Y30 K65 R90 G81 B79
Sub color
  • PHC Light Gray

    Pantone Warm Gray 3C

    C9 M11 Y13 K20 R191 G184 B175
  • PHC Light Orange

    Pantone 114C

    C0 M55 Y100 K0 R246 G139 B31
  • PHC Green

    Pantone 368C

    C50 M0 Y100 K0 R141 G198 B63
  • PHC Blue

    Pantone 312C

    C95 M5 Y15 K0 R0 G167 B207
Metallic color
  • PHC Silver

    Pantone 877C

  • PHC Gold

    Pantone 873C